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Practical thinking on business value, exit readiness, and what separates the businesses that sell for a premium from those that don't.

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Featured · Business Value

What Is My Business Actually Worth? The 9 Factors Buyers Really Look At

Most owners think profit determines their business value. It doesn't — not entirely. Here are the 9 things buyers actually look at, explained in plain English with real examples.

By Oluwaseye Ogunbajo  ·  July 2026  ·  4 min read
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Business Value Score 67 /100
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Business Value

What Is My Business Actually Worth? The 9 Factors Buyers Really Look At

Two businesses with the same profit can sell for completely different prices. Here's why — and the 9 areas buyers assess that never appear on your P&L.

Oluwaseye Ogunbajo · 4 min read
Exit Readiness

Why Owner Dependency Is the Single Most Expensive Problem in Your Business

If every meaningful decision routes through you, a buyer isn't acquiring a business — they're acquiring a job. Here's what it costs and how to fix it before you sell.

4 min read
Digital Maturity Coming Soon

The 42% Premium: What Digitally-Mature Businesses Do Differently Before Exit

Bain & Company found a 42% exit valuation premium for digitally-mature businesses. This is what that actually means in practice — and how to build it.

5 min read
Venture Readiness Coming Soon

Are You Investment-Ready? The 8 Dimensions That Determine Your Venture Readiness Score

Pre-revenue founders are assessed on a completely different set of criteria than operating businesses. Here's exactly what accelerators and investors are looking at.

7 min read
Founder OS Coming Soon

The Founder Who Can't Take a Holiday Has a Business Problem, Not a Scheduling Problem

Owner dependency isn't just a valuation issue — it's a signal about how the business is actually structured. Here's the framework for changing that.

5 min read
Case Study Coming Soon

From 4x to 5.5x: How One Founder Added £502,000 to His Exit Valuation in 18 Months

An illustrative case study in what changes when you measure the right things — and then fix them systematically, before a buyer is in the room.

8 min read
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